The iconic G-Dragon Highball, which took Korea by storm, is now expanding overseas! Thanks to a powerful partnership with CU convenience stores, the premium canned highball inspired by G-Dragon’s brand “PEACEMINUSONE” is officially launching in Mongolia. Following record-breaking domestic sales, this beverage is now becoming a global symbol of K-content and Korean lifestyle branding.
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| G-Dragon Highball |
🔥 The G-Dragon Highball: A Korean Sensation
Launched in April 2025, the PEACEMINUSONE Highball quickly sold out 880,000 cans within just 3 days. By Day 4, over 1 million cans were sold—making it the fastest-selling alcoholic beverage in CU’s history. As of now, more than 6 million cans have been sold across Korea.
🌏 Why Mongolia?
Mongolia is one of CU’s most important global markets. CU entered Mongolia in 2018 and currently operates 480 stores, holding a market share of over 70%. With strong local enthusiasm for Korean pop culture and even a “Seoul Street” in Ulaanbaatar, Mongolia was a natural choice for the first export destination.
🍸 What Is the PEACEMINUSONE Highball?
This trendy canned cocktail was developed using the IP (intellectual property) of G-Dragon’s fashion brand, PEACEMINUSONE. It is produced by Korean liquor company Buruguru and distributed by BGF Retail, the operator of CU stores.
- Black Edition (April)
- Red Edition (May)
- Artwork Edition (June)
Each version combines bold visuals and premium flavor, turning the highball into more than just a drink—it’s a collectible K-lifestyle product.
🌍 Global Demand and Cultural Appeal
Since its release, fans across the world have been flooding CU with inquiries about international availability. The export to Mongolia is a direct response to this global interest, showing how G-Dragon's influence continues to extend far beyond music and fashion.
💬 From the Company
“The PEACEMINUSONE Highball is no longer just a drink—it’s a K-content item that global fans recognize. We plan to actively consider exporting more of our most popular products in the future.” – BGF Retail Spokesperson
🎯 Why This Matters
- K-pop celebrity branding crossing over into consumer goods
- Convenience store-based global product distribution model
- Trendsetting combination of fashion, art, and lifestyle content
📍 Tags: G-Dragon Highball, PEACEMINUSONE, CU Convenience Store, Korean Alcohol, K-Pop Drinks, GDragon Beverage, K-Wave Product, Korean Lifestyle, Korean Beverage Export, Mongolia CU, Convenience Store Trend, Korean Pop Culture, Highball Craze, Buruguru, GDragon IP, Korean Drinks, K-Food and Beverage, Seoul Street Mongolia, Korean Branding
🔍 Meta Description (150 characters): G-Dragon’s PEACEMINUSONE Highball is heading to Mongolia! Sold out in Korea, this premium K-beverage now expands globally with CU stores.
