“Reborn Rich” is a 2022 hit Korean drama from JTBC, starring Song Joong-ki, Lee Sung-min, and Shin Hyun-bin. It tells the story of a loyal employee betrayed and murdered by the conglomerate family he served— only to wake up reincarnated as their youngest son. With intelligence and memory from his past life, he sets out to take back everything. Combining fantasy, revenge, and corporate politics, it became one of the most talked-about K-dramas worldwide through Disney+ and Rakuten Viki.
Main Cast & Instagram
Song Joong-ki as Jin Do-jun / Yoon Hyun-woo — A loyal employee who is killed by the Soonyang family he devoted his life to, only to be reborn as their youngest son, Jin Do-jun. Armed with memories and knowledge of the future, he plots a cold and strategic revenge. Song Joong-ki’s performance, balancing emotion and ambition, received global acclaim.
▶ Visit Song Joong-ki’s Instagram (@hi_songjoongki)Lee Sung-min as Jin Yang-cheol — The founder and patriarch of Soonyang Group. A man of charisma and ruthless ambition, he represents the heart of corporate power. Lee Sung-min’s performance was praised as one of the finest portrayals of a chaebol leader in K-drama history.
Shin Hyun-bin as Seo Min-young — A sharp and principled prosecutor known as “the Grim Reaper of Soonyang.” She becomes both an adversary and an emotional anchor for Jin Do-jun. Shin Hyun-bin delivers a strong performance of intelligence and empathy.
▶ Visit Shin Hyun-bin’s Instagram (@hyunbeenshin)Story Summary
Reborn Rich follows Yoon Hyun-woo, a dedicated employee of the Soonyang Group who is betrayed and killed by his employers. When he awakens in 1987 as Jin Do-jun, the youngest grandson of the same family, he seizes the chance to rewrite history. Using his memories of the future, he aims to reclaim his power— and bring justice to those who wronged him.
The drama brilliantly blends time-travel fantasy with economic realism, exploring capitalism, morality, and the limits of ambition. Each episode exposes the cost of greed and the irony of fate.
OST (Original Soundtrack)
The Reborn Rich OST elevates the drama’s emotional and cinematic tone. Songs like “Gravity” by Junggigo and “Like a Star” by MeloMance emphasize key moments of power and reflection. The orchestral themes capture the grandeur and melancholy of Jin Do-jun’s journey.
▶ Listen to the Reborn Rich OST on YouTubeInternational Viewer Q&A
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Q. Where can I watch “Reborn Rich”?
A. You can stream it on Disney+ and Rakuten Viki with English, Japanese, and Spanish subtitles. -
Q. Is the drama based on a novel?
A. Yes. It’s adapted from the popular Korean web novel “The Youngest Son of a Conglomerate.” -
Q. Why was this series so popular overseas?
A. Its mix of reincarnation fantasy, corporate power games, and moral dilemmas resonated deeply with global audiences. -
Q. How was Song Joong-ki’s performance received?
A. Critics praised his depth and dual-role portrayal as one of his finest works. -
Q. Does the ending match the original story?
A. The ending differs slightly, focusing more on reflection and destiny than on revenge alone.
Conclusion
“Reborn Rich” asks a powerful question: “If you had a second life, how would you use it?” With its sharp writing, stellar cast, and breathtaking direction, it delivers a timeless story about fate, ambition, and justice. Song Joong-ki once again proves why he is one of the most influential actors in global K-drama history.

